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What Is A Backlink and Why You Need A Backlink For Your Website

The term Backlink is a common word around website owners in the internet world. What is a Backlink and why do you need them? This is an incoming link created or posted on another site which when clicked leads back to your website. Backlinks can positively affect your website and business as a whole. This is why you need a backlink it is important to every website owner. In short, your website will be less successful without backlinks. To drive traffic to your website you have to understand how backlinks work.

I assume that you created your website for the sole purpose of being seen. You have the opportunity to communicate your message across the internet by having a website. Most websites do not have the chance to communicate their messages across the internet; this is because they are invisible to the search engines.

Why You Need A Backlink

A person needs the use of search engines such as Yahoo, Bing, or Google to visit your website. They can also achieve this by directly typing in your exact website URL. If you chose a competitive niche for your website it will be hard for your site to appear on the above result pages. To be ahead of your competitor, you need to generate more backlinks than them. Each Backlink translates as a vote for your website, the more backlinks you receive the higher the votes. By this, your website has a higher chance of receiving traffic. Your site will be on the higher side of the search engine depending on the number of backlinks generated. The search engines can rank websites accordingly after analyzing the number of links generated. Search engines base how important your website is to the number of links on your site.

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Here are some of the tips for generating quality backlinks. People tend to link to a site that publishes quality content regularly. If you do have the above content, you can submit your site to places such as StumbleUpon, Digg, Social Poster, and other social bookmarking sites. Social Poster is one bookmarking site that allows you to take care of all your needs in one place. It is not an automatic tool but central coordination for all your submissions. It does however save you time by pre-filling most of the forms. It’s not the number of backlinks that should be your focus but the quality of backlinks that you generate on your site. Even though quantity is important quality is what matters the most.

Why You Need A Backlink

Another reason why you need a Backlink and a quality one for that matter is to entice your visitors. A cat food company cannot generate traffic to its site by having a link on a site, which caters to selling prescriptions from France. Search engines might notice it but it will be invaluable to you. It’s better to have backlinks from sites related to your niche than ones that do not.

In conclusion on why you need a Backlink is because of its importance to search engines. Almost all major search engines use backlinks as a determining factor on where your site will rank in the search engine results. For every website owner, their goal is to be able to stand apart from the rest in their respective fields. Once you achieve this goal and it has become popular it is then known as an authority.

Japheth Mwabili is the Founder and C.E.O of Rank Infinity. This is a website focused on providing informative content about search engine optimization (SEO), search engine marketing (SEM), email marketing, blogging, affiliate marketing, social media marketing (SMM), and how to make money online through blogging and many more. For business inquiries, contact Japheth at

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